Are you ready for the 2013 social TV wars? Twitter, Nielsen and a host of companies lined up their armies in 2012. They are poised to go at it this year.
There are two landgrabs going on: The first is to be the platform for social TV, the second to be the industry standard for data and ratings on social TV. Twitter, for one, is making a play for the ratings space as well with its Nielsen partnership to be launched in this year.